Shannon & Luchs Insurance — Brand Design and 100th Anniversary Celebration

For more than a century, Shannon and Luchs Insurance has provided affordable and comprehensive insurance solutions from one generation to the next. Long recognized as protecting business and family assets, Shannon and Luchs is in the business of cultivating long-term relationships that pays the most tangible and lasting returns to its customers.

 NEED: Shannon and Luchs wanted to rebrand the company and plan their 100th celebration. They were also interested in increasing visibility and cultivating a stronger corporate identity to help promote their annual conference, symposia and printed communications materials.

 SOLUTION: Conceptual Geniuses’ work for Shannon and Luchs was three-fold: 1) We rolled up and sleeves to create a new company logo and tagline. This was the basis for the 100th Anniversary promo artwork for event giveaways. During the centennial celebration, CG provided pre-event logistical support, script writing, entertainment and on-site event management. 2) CG also designed and developed a clean, corporate website that serves as the company’s primary communications vehicle. Besides creating the web infrastructure, we took it a step further by developing innovative content to inform the site visitors. 3) We further provided print production management and design consultation services that eventually led to the development of a customized Shannon and Luchs Style Guide for usage of the organization’s colors, typefaces and logo placement. By providing the Style Guide, it would ensure the client that all of their account executives were using consistent materials and logos.

CG — Services we provided to Shannon and Luchs Insurance Agency:

  1. Branding and tagline development
  2. 100th Anniversary program journal and the promo artwork for event giveaways.
  3. Multimedia presentation [Award winning]
  4. Exhibit Design
  5. Style Guide


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