The Wilhelmina E. Bell Taylor Race for Lung Life is a 5K fun run/walk to raise awareness in the fight against lung cancer.

Our mission is to transform the way people view lung cancer and eradicate its stigma. We will raise awareness about the fact that lung cancer is not just about smoking, and support and encourage patients and their families impacted by the disease. In the years to come, we will support research efforts to identify the cause of lung cancer among non-smokers, and ways to prevent and treat the illness, so that patients might live longer and healthier lives. Ultimately, we seek to help fund the research to find a cure.

Conceptual Geniuses produced the following items:

• brand design with corporate identity package
• race brochures and flyer
• signage
• website

Wilhelmina E. Bell Taylor Race for Lung Life

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