National Black Caucus of State Legislators

The National Black Caucus of State Legislators is a membership organization consisting of more than 600 legislators from 46 states that represent some 30 million voters. Founded in 1977, NBCSL provides a clearinghouse of information and works with legislators across the country on key projects and issues.
NEED: The organization wanted to increase visibility and cultivate a stronger corporate identity to help promote their annual conference, symposia and printed communications materials.

SOLUTION: Conceptual Geniuses began a branding project with bold new colors, fresh copywriting, cleaner graphics, sleek multimedia graphics and stronger publication work. A key factor in the branding project was CG’s redesign of their annual conference materials. CG also provides event management for NBCSL’s annual awards ceremony, which includes high-end multimedia events that require script writing, logistics planning and management, budget management and onsite management. CG created a content rich website that provides a myriad of information about constituent issues.

Artwork Selected:
a. Brand identity
b. Corporate Web site [front page and policy showing model legislation]
c. Conference site



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