African American Health Program – Testing by the Hundreds Campaign

HIV and AIDS have ravaged this nation since the ‘80s. To address the rising number of HIV diagnoses in Montgomery County, Md., the African American Health Program (AAHP) developed the “Testing by the Hundreds” campaign. AAHP set an ambitious goal of having 1,000 African Americans from Montgomery County tested for HIV by National HIV Testing Day on June 27, 2012.

CLIENT’S NEED: AAHP wanted campaign materials to educate the public on the seriousness of HIV/AIDS, its prevalence in the county and the stigma attached to the disease. The overall mission was to eliminate health disparities and improve the quality of life for African America/Black residents, who were the focus audience.

SOLUTION: The AAHP program, which was created by the Montgomery County Department of Health and Human Services, needed a number of collateral materials to stimulate interest in the campaign. Conceptual Geniuses developed a plethora of reader-friendly, culturally competent public outreach tools and other resources to community leaders to become advocates and promote HIV/AIDS awareness. This included posters that promoted the testing days and locations for free, anonymous HIV testing; banners; posters; and an 8-page resource guide that presented a snapshot of the HIV/AIDS crisis among African Americans in Montgomery County against the backdrop of their history and achievements. Overall, the campaign was very successful as AAHP exceeded their goal by testing more than 1,000 people for HIV/AIDS.

CG — Services we provided to Testing by the Hundreds Campaign:

  1. Branding development
  2. AAHP Cares Program Guide
  3. Web banners and countdown ribbon design
  4. Resource Guide and CD-Rom, Testing Location Advertisement
  5. Conference Materials [Accomplishment Invitation, Event Program, Power Point Template and Signage]AAHP-1
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